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Story County's institution invested $27,730,152 on their football teams in 2023, a decrease in funding from the previous year, according to the U.S. Department of Education.

This represents 29.8% of all money invested on sport teams at Iowa State University during 2023.

The average sports expenses at Story County have grown 99.3% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$27,730,152	29.8%
2022	$28,615,043	33%
2021	$23,735,262	31.3%
2020	$29,422,443	38.4%
2019	$26,960,124	33.8%